Roles and Responsibilities :
- Developing Marketing Strategies: Create comprehensive marketing communication plans that align with the company’s objectives and target
audience. - Content Creation: Oversee the production of marketing materials, including brochures, website content, newsletters, blogs and social media posts.
- Brand Management: Ensure consistency in brand messaging across all channels and platforms, and monitor brand perception.
- Public Relations: Manage media relations and develop press releases to communicate company news and achievements.
- Digital Marketing: Collaborate with digital marketing teams to optimize online presence and engagement through SEO, SEM, PPC, and social media.
- Event Management: Plan and execute marketing events, trade shows, exhibitions, road shows and promotional activities to enhance brand visibility.
- Market Research: Conduct research to identify market trends, customer preferences, and competitive landscape.
- Performance Analysis: Analyze the effectiveness of marketing campaigns and adjust strategies based on data-driven insights.
- Cross-Functional Collaboration: Collaborate with sales and product teams to align marketing with business development.
- Budgeting: Manage marketing budgets and vendor relationships.
Qualifications & Skill Requirements :
- At least 5 years in a leadership role within the heavy machinery or any manufacturing industry.
- Minimum 10 years of relevant experience in marketing and communications.
- Bachelor’s degree in Marketing, Communications, Business Administration, MBA or a related field
- Strong strategic thinking and analytical skills.
- Excellent written and verbal communication abilities.
- Proficient in digital marketing platforms and CRM tools.
- Strong leadership and team management skills.
- Experience in B2B industrial marketing is essential.